SOCIAL MEDIA TOOLKIT

The Journey Has Begun. 

Convening EMEA 2025 is fast approaching, and this is your opportunity to spread the word! 

The world of business events is evolving faster than ever, challenging us to prove value, drive sustainable impact, and innovate amid uncertainty. Yet, our greatest strength has always 

been human connection—and that’s exactly what we do best. 

That’s why we cannot wait to have you in Rotterdam, at Convening EMEA 2025, where we’ll come together as a global, inclusive community to unlock new potential and co-create the future of our industry. 

Be sure to follow us on LinkedIn to stay on top of every announcement, from keynote speaker reveals to behind-the-scenes previews. 

  1. Write Your Message 

Feel free to adapt any of the posts below based on what you’re most excited about—whether it’s building a sustainable future, making meaningful connections, or embracing new tech. #ConveningEMEA is your platform!

Join me at Convening EMEA 2025—PCMA EMEA’s premier annual event for an immersive 3-day experience in Rotterdam. I am looking forward to exploring Connection and Future-focused strategies that will shape our industry for years to come. #ConveningEMEA #PCMAEMEA
I’m heading to Convening EMEA 2025 in Rotterdam — three days of insight, connection, and future-focused learning. If you want to stay ahead of trends, build better experiences, and lead with purpose, why not join me? #ConveningEMEA #PCMAEMEA
This year, I’m joining Convening EMEA in Rotterdam. I’m ready to explore what Human-Centred, Seamlessly Integrated, and Future-Ready really means in practice. Let’s connect. #ConveningEMEA #PCMAEMEA
The future of our industry depends on how we show up — together, curious, and ready to challenge the status quo. That’s why I’ll be at Convening EMEA 2025 in Rotterdam. An inclusive space to co-create the next era of business events, grounded in purpose and connection. See you there. #ConveningEMEA #PCMAEMEA
I’m attending Convening EMEA 2025 in Rotterdam to explore how we build future-ready, human-centred experiences. Let’s meet there. #ConveningEMEA #PCMAEMEA
I’m attending Convening EMEA 2025 in Rotterdam — a space designed to connect purpose-driven professionals shaping the future of business events. Three days to gain insights, exchange ideas, and co-create what’s next. Come and be part of a community that’s ready to move forward — with intention. #ConveningEMEA #PCMAEMEA

2. Select Your Favourite Graphic

Choose one or more of the graphics below, save them, and share on your social channels.

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3. Social Media Hashtags Guidelines – For Equitable Users’ Experiences

In PCMA, we share important information across social media, every day. Belonging to an industry committed to delivering a positive impact, we would like to let everyone — regardless of age, ability or means of access — be in-the-know and part of the conversation. 

Please see below some tips for the use of the hashtags on your social media channels: 

  • Capitalise the first letter of each word – WHY?

Capitalising the first letter of each word in a hashtag helps screen readers recognise separate words, making the text more accessible for visually impaired users. It also improves readability for anyone who may struggle to identify word boundaries, such as those with dyslexia or cognitive disabilities. 

For example: #eventprofs is not as easy to read as #EventProfs 

See some examples for the EMEA region that should be used:  #ConveningEMEA #PCMAEMEA #EventsProfs 

  • Alternative Text 

Include descriptive alt-text with your images so screen reader users can understand your visual content. Without alt-text, they miss out on the image’s meaning or function. 

  • How to Add Alt-Text on LinkedIn 

  1. After adding a photo, select “Add alt text” on mobile or “Alt. text” on desktop.
  2. Enter your image description and click Done.