Asma shabab
Founder 21P
An innovation strategist, foresight expert, and founder of 21P Consulting, Asma Shabab specializes in helping organizations decode signals of change-whether technological, demographic, or geopolitical-and transform them into actionable strategies for competitive advantage. With a mission to empower leaders to not only navigate disruption but actively shape it, Asma is known for turning uncertainty into opportunity.
With over 15 years of experience advising Fortune 500 companies, government agencies, and industry pioneers, Asma bridges the gap between what’s next and what’s possible. Their expertise spans designing innovation labs, crafting go-to-market strategies, and creating MVPs and product-market fit for AI, metaverse, blockchain, and Web3 solutions. Rather than simply identifying trends, Asma translates them into impactful business propositions.
Before founding 21P Consulting, Asma led innovation and emerging technology initiatives at Accenture and IBM, spearheading projects such as a metaverse world for a regional energy giant at the World Economic Forum, an AI-driven gamified travel platform, and a data-driven innovation lab. These achievements were built on reimagining existing assets to meet future needs.
Outside of consulting, she is an avid traveler, having taken a year off at the height of her career to journey across 15 countries with family-an experience that deepened their understanding of technology’s global impact. She is also a sought-after speaker at international forums such as the Dubai Metaverse Assembly, World Energy Summit, Sync Digital Summit, and Women in STEM events. Driven by curiosity and a passion for sparking action-oriented conversations, Asma is always exploring what’s next-whether reflecting on new ideas or venturing into uncharted territory like space. She believes the future belongs to those bold enough to design it.
