What's shaping the future of the business events industry in EMEA?
The PCMA EMEA Engagement Survey evaluates the priorities, challenges, and emerging trends shaping the business events industry across Europe, the Middle East, and Africa.
By gathering insights directly from industry professionals, it helps us better understand what our community needs to thrive in a rapidly changing world.
So, what’s on the minds of event professionals today?
What skills are we all trying to develop?
And what will shape the future of our industry?
This year’s results reveal an interesting paradox: as technology and AI continue to accelerate change, human connection is emerging as the top priority for industry professionals. The data also uncovers where planners see the biggest opportunities ahead, the skills they believe will matter most in the coming years, and the challenges they are actively preparing to navigate.
To dive into the findings and uncover what’s next for the events industry in EMEA, click the button below and access the full article by PCMA Convene.