Convening EMEA is PCMA EMEA’s annual flagship event bringing together the global business events industry for an immersive 3-day programme in Europe.
Human-Centred. Seamlessly Integrated.Future-Ready.
Whether your events journey has just begun or you’re a seasoned industry professional committed to growth there is a safe place for you at Convening EMEA to unlock new potential.
We’ve designed Convening EMEA to connect people who share a common purpose to unlock tomorrow’s potential today.
As our world evolves, and we are challenged by uncertainty we need to navigate with agility and purpose. Our advantage is we are in the business of human connections which we do better than anyone else.
It’s time to co-create the future of our industry and the transformative experiences that will define the next era.
Human-Centred. Seamlessly Integrated. Future-Ready. These are the guiding principles that will fuel our discussions, our learnings, and our collaborations across Europe, the Middle East, Africa and beyond.
This year’s programme architecture is designed to empower individuals, teams, and organisations to harness the potential of connection and integration to create meaningful impact.
Join us and you will:
- Take away actionable insights to stay ahead of trends, build better experiences, and design future-ready events that drive measurable results.
- Equip your team with the skills and knowledge to lead in a rapidly changing environment. Enable seamless integration of technology and human-centred experiences that increase community engagement and growth.
- Shape the future of business events through cross-regional collaborations and industry-wide insights. Play a pivotal role in driving the collective transformation that will define the next era.
This is your invitation to be part of an inclusive community that is globally connected and defining the future of business events.
Join us to unlock tomorrow’s potential, today.
When
14-16 October 2025
Where
Postillion Hotel & Convention Centre WTC Rotterdam, Netherlands
Convening EMEA Registrations Are Open!
Don’t miss the chance to connect with fellow event professionals who share a common purpose to unlock tomorrow’s potential today.
Can’t make it to Rotterdam? You can now join Convening EMEA DIGITALLY!
With your digital pass, you’ll get front-row access to the energy of our Main Stages, streamed live and available later on-demand, so you can watch from wherever you are.
2025 PROGRAMME THEMES
In 2025, the entire events ecosystem is under pressure to prove value, deliver sustainable impact, and innovate in an increasingly complex and uncertain world.
Our three themes offer a clear roadmap:
“Building Tomorrow,
Adapting to change and leading with agility. Using events as a trustworthy platform to empower your teams and organizations to thrive amidst complexity, build hope and shape a future that serves us all.
“Unlocking Potential Through
Meaningful Connection.”
Fostering authentic relationships in a hybrid world across regions, sectors and generations: How to bridge the gap between digital and physical spaces, knowing when each works to create meaningful connections and growth for your community, teams and stakeholders.
“Seamless, Strategic,
and
Sustainable.”
Let’s intentionally design future-ready events and organisations. Through the seamless integration of technology, data, people and purpose we can deliver real and measurable impact.
WHAT TO EXPECT
4
Main Stages
600+
Participants
5
Content Formats
12+
Networking Opportunities
REGISTRATION
PROGRAMME OVERVIEW
| DAY 1: Tuesday 14th October | ||
| *TIMINGS | DETAILS | |
| 11:00-18:00 | Registration – Postillion Hotel & Convention Centre WTC | |
| 15:30 – 18:30 | Rotterdam Exploration Tours (Various Options) | |
| 18:30 – 22:00 | Festival of Flavours Welcome Party – Food Hallen | |
| DAY 2: Wednesday 15th October | ||
| *TIMINGS | DETAILS | |
| 07:00 – 08:00 | Morning Escapism Activities | |
| 08:30 – 09:00 | Registration & Networking | |
| 09:00 – 10:30 | Opening – Welcome & Main Stage Keynote | |
| 10:30 – 11:15 | Refreshment Break – Networking & Exploration | |
| 11:15 – 12:30 | Micro Labs & Conversation Starter | |
| 12:30 – 13:45 | Networking Lunch & Exploration | |
| 13:45 – 14:45 | Main Stage Keynote | |
| 14:45 – 15:30 | Insights Series | |
| 15:30 – 16:00 | Refreshment Break – Networking & Exploration | |
| 16:00 – 16:45 | Insights Series | |
| 16:45 – 17:30 | Mix & Mingle | |
| 19:30 – Late | Set Sail with Rotterdam Dinner – SS Rotterdam | |
| DAY 3: Thursday 16th October | ||
| *TIMINGS | DETAILS | |
| 07:00 – 08:00 | Morning Escapism Activities | |
| 08:30 – 09:00 | Networking & Exploration | |
| 09:00 – 10:00 | Day 2 Opening Main Stage | |
| 10:00 – 10:45 | Refreshment Break – Networking & Exploration | |
| 10:45 – 12:15 | Level Workshops & Conversation Starter | |
| 12:15 – 13:30 | Main Stage Keynote & Event Close | |
| 13:30 – 14:30 | Farewell Lunch | |
PARTNERS
SUSTAINABILITY
PCMA believes sustainability plays a central role in driving social and economic progress through business events. The environmental and social impacts of our events are key elements to economic progress and the future of the business events industry.
PCMA will act as a conductor for the business events industry by creating platforms and environments to drive sustainability leadership by advocating and showcasing the importance of sustainability by design approach to all and the impact it can deliver.
PCMA aims to strongly influence the growing business case for investments in sustainability, building trust and confidence to shape a future where every event is a catalyst for sustainability progress and inspiration.
LATEST NEWS
- A Look Inside Convening EMEA 2025on 10 October, 2025
Here's what to expect this week as the business events industry gathers in Rotterdam.
- Facing the Future Togetheron 30 September, 2025
Why Convening EMEA Main Stage speaker Thimon de Jong believes that cross-generation conversations […]
- What’s Next for Convene 4 Climateon 25 July, 2025
Tanya Popeau, PCMA’s head of global sustainability, shares how the Convene 4 Climate 2025 […]
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